Welcome to HLITOA

Find your Holy Land incoming tourism professional.

Palestine Special published on WideOyster! Enjoy stunning stories from the Heart of the Holy Land in English, Deutsch, Nederlands and Español.

The Palestine Tourism Recovery Taskforce published the new “COVID-19 Tourism Operations Manual for Palestine.”

Palestine featured in Vegan Food and Living‘s November 2020 edition. Yasemen Kaner-White is taking her readers on a tour of evocative places in Palestine, and savours the vegan culinary treats just waiting to be discovered.

Download the 2019 edition of the HLITOA Directory of Palestinian Incoming Agents for free.


The Holy Land Incoming Tour Operators Association (HLITOA), is a network built by the shareholders of the Palestinian tourism sector. Our association represents 50 incoming tourism professionals serving the wider Holy Land including Palestine, Jordan, Israel & Egypt.

Our mission is to provide you the experience of discovering the region without the complexities of navigating logistical challenges. HLITOA members have the experience and knowledge to help you through the complications of international and cross-cultural travel in a region that has more than its fair share of challenges, alongside its many virtues.

Through our HLITOA Members Directory, we provide you with contacts to out network of incoming tourism professionals and through our wide range of marketing activities and promotional campaigns, it is our key objective to foster economic growth while preserving national heritage and a sustainable development of tourism in the Holy Land.

HLITOA Members

Our members have a unique advantage to offer: 100% full coverage and ease of accessibility in Palestine, Israel  & Jordan, as well as coverage for extensions to Egypt and Lebanon. There are literally no white spots on the map when operating your tour.

Each of our members have a history involvement in tourism and pilgrimage. Most business are family-run, many for generations, and have collected expertise over many years and through changing situations.

Through a close network of information, our members have knowledge of a situation before it escalates into a problem, giving them the upper hand in solving matters fast and assuring a smooth and safe tour operation.

In a context where situations change at very short notice, our members provide round the clock service before, during and after any of your tours. Continuous updates on evolving situations keep you informed before your clients might start worrying.

News, Tips & Sales Material

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Group of UK Journalists Visits the Holy Land

UK based travel journalists visiting Palestine

Story on Trekking in Palestine published in MiNDFOOD Magazine

Travel journalist Tracey Croke wrote a fascinating story about trekking adventures in Palestine, which has been recently published in the MiNDFOOD magazine.

HLITOA Members Directory 2019

The HLITOA Members Directory 2019 contains detailed information about the products, offers and specialization of some 50 Palestinian incoming tourism professionals. Download the latest version for free here.

HLITOA Participates in Adventure NEXT Near East Conference

In the 2019 edition of the AdventureNEXT Near East conference Palestine will once again be presenting its rich and divers touristic offer for outdoor travelers and global adventurers. From April, 1-3 2019, HLITOA along several of its members and the Palestinian Ministry of Tourism and Antitquities will be present at the AdventureNEXT Conference taking place […]

Spezialreisekatalog: Palästina, Israel & Jordanien – Online bestellen!

Entdecken Sie die ganze Vielfalt des Heiligen Landes, gebündet im komplett neuen Spezialreisekatalog “Palästina, Israel & Jordanien” mit über 30 Reiseangeboten auf 150 Seiten!

ITB Press Conference: Journeys to the Holy Land – Rethought!

Together with its partner association asr, HLITOA  (Holy Land Incoming Tour Operators Association) will present the new travel catalogue “Palestine – Israel – Jordan: Private, Individual & Group Travel through the Holy Land” at this year’s ITB press conference. Date: March 7, 2019 Time: 11:00 – 12:00 Location: M7 / Level 3 / CityCube Berlin   The catalogue […]

HLITOA celebrates Agent of the Year with Minister of Tourism, H.E. Rula Maayah

In a nice gathering of member companies, Minister of Tourism and Antiquities, Ms. Rula Maayah, attended the Association’s Gala dinner at the Ambassador Hotel, Thursday, February 28. She presented the shield of “Agent of the Year 2018” to Mr. Omar Atallah, General Manager of JT&T who came as number one in the HLITOA survey filled […]

Call for Proposal

As part of the GIZ funded Private Sector Development Program (PSDP), Palestinian tour operators can apply for a long-term product development and marketing consultancy in selected target markets and regions. Application deadline is September, 20th 2018.

Sales Guide for the Holy Land – 2018/2019

Discover the Holy Land with our Sales Guide. Read it online or download your personal free copy.

Verkaufshandbuch für das Heilige Land – 2018/2019

Entdecken Sie das Heilige Land mit unserem Verkaufshandbuch. Jetzt online lesen oder kostenlos herunterladen.

Plan Your Trip to the Holy Land!

Our brand new “destination cards collection” helps you planning your next trip to the Holy Land!

Verkaufsmaterial in deutscher Sprache

Hier finden Sie HLITOA Verkaufsmaterialien in deutscher Sprache.

“252 Orte, Sehenswürdigkeiten und Unternehmungen in Palästina, Israel & Jordanien”

Die neue HLITOA Broschüre “252 Sehenswürdigkeiten, Orte und Unternehmungen in Palästina, Israel & Jordanien” hilft Reisenden und Reiseprofis bei der Urlaubsplanung.

HLITOA Handbuch auf Deutsch erschienen

Das HLITOA “Verkaufshandbuch für das Heilige Land” unterstützt Reiseveranstalter und Touristiker bei der Reiseorganisation in Palästina, Israel, Jordanien und Ägypten.

Article featuring Palestine widely published in Germany

The Holy Land Incoming Tour Operators Association (HLITOA) hosted German travel write Mrs. Dagmar Gehm in May 2017 in Palestine. Now her article aboute the “Unexpected Palestine” was widely published in the German media.

HLITOA at CMT Travel Trade Fair, Stuttgart (Germany)

The Holy Land Incoming Tour Operators Association (HLITOA) invites you to explore Palestine at the CMT Travel Trade Fair in Stuttgart, Germany.

HLITOA Presents Results of Northern West Bank Survey

HLITOA conducted a survey to better understand the perception of the northern West Bank/Palestine as a touristic destination among international operators and to determine what would be needed to promote this area better on a local and international level.

Northern Palestine

Essential destination information for tourism professionals.

HLITOA at World Travel Markt, London

The Holy Land Incoming Tour Operators Association (HLITOA) invites you to explore Palestine at the WTM London.

HLITOA Tourism Map of the Holy Land

An entirely newly designed map of the Holy Land supporting your business!

HLITOA Sales Guide and Tour Operator’s Manual for the Holy Land

A new handbook supporting your daily outgoing business to the Holy Land.

HLITOA Members Attend a Business Mission in the US

Nine HLITOA members attended targeted meetings with influential US-based tour operators seeking to sell the Holy Land in the US cities of Chicago and New York between 12-16 September 2017.

Palestine Announced Fastest Growing Tourism Destination Worldwide

UNWTO announced Palestine as the fasted growing tourism destination for the first half of 2017.


Explore the Holy Land

Bringing the best of the Holy Land together, our signature itineraries cover the entire area east and west of the Jordan Valley from every angle. Browse through our hand-crafted programs and explore the full diversity our incoming tourism professionals can offer you and your clients.

You can find all our itineraries in our 2018 HLITOA Sales Guide and Tour Operator’s Manual for the Holy Land.



Designed entirely from a tourism perspective, our HLITOA map of the Holy Land features the best the region has to offer. Download your free copy and use it in your marketing and customer approach!

Download in high resolution:

HLITOA Map of the Holy Land (3531x4594px @ 300dpi, 3,41 MB, jpg)
HLITOA Map of the Holy Land (7063x9189px @600dpi, 9,88 MB, jpg)
HLITOA Map of the Holy Land (high resolution pdf, 7,42 MB)

Deutsche Version:

HLITOA Karte des Heiligen Landes (hohe Auflösung, pdf, ca. 14 MB). Die Karte gehört zu unserem Destinations-Kartenset.